Major Job Boards

Cost Increasing - Value Decreasing?

There has been a lot of talk about the major job boards losing their share of the online recruitment market. Studies have shown that niche sites and social networking have impacted the reach of the two major boards. (Our analytics show that there is clearly only two major paid job sites for the U.S. market)

We thought it would be interesting to look at what has happened to the published rates for a job listing on each site from 2005 to present:

Job Board A - 16.7% rate increase
Job Board B - 2.3% rate decrease

We will be the first to argue that there is still value in having major job board usage as part of your total recruitment plan. In the case of Job Board A, the question is whether or not their impact on attracting top talent has increased over the last five years to justify a 17% increase.

Tracking and analytics must play a role in evaluating what online recruitment resources are delivering the most ROI. A "post and pray" approach using one or both major job boards will likely fall short in attracting top talent and delivering high ROI.

So, which job board has had the 17% increase? Contact us to find out.

What Is Your Career Site Bounce Rate?
　

Wikipedia’s definition of Bounce Rate: Bounce Rate represents the percentage of initial visitors to a site who "bounce" away to a different site, rather than continue on to other pages within the same site.

So how does Bounce Rate impact staffing and recruiting efforts? Good web traffic to your career site does not always equal a high level of candidate response. Let's use recent data from one of our client's career sites as an example:

* 543 Visitors - Job Aggregator
* 268 Visitors - National Job Board

On the surface, the aggregator would seem to be the clear driver of candidates to their career site. But, not so fast- A look at the Bounce Rate shows:

* 72.01% Bounce Rate - Job Aggregator
* 22.76% Bounce Rate - National Job Board

So, using Bounce Rate data we see a potential different story unfolding on candidates moving to next steps in the online application process:

* 152 Visitors - Leading Job Aggregator
* 207 Visitors - Leading National Job Board

Bounce Rate can provide you with key metrics on the performance of your online advertising efforts and is a much more powerful metric than simple visitor counts.