What Is Your Career Site Bounce Rate?
　

Wikipedia’s definition of Bounce Rate: Bounce Rate represents the percentage of initial visitors to a site who "bounce" away to a different site, rather than continue on to other pages within the same site.

So how does Bounce Rate impact staffing and recruiting efforts? Good web traffic to your career site does not always equal a high level of candidate response. Let's use recent data from one of our client's career sites as an example:

* 543 Visitors - Job Aggregator
* 268 Visitors - National Job Board

On the surface, the aggregator would seem to be the clear driver of candidates to their career site. But, not so fast- A look at the Bounce Rate shows:

* 72.01% Bounce Rate - Job Aggregator
* 22.76% Bounce Rate - National Job Board

So, using Bounce Rate data we see a potential different story unfolding on candidates moving to next steps in the online application process:

* 152 Visitors - Leading Job Aggregator
* 207 Visitors - Leading National Job Board

Bounce Rate can provide you with key metrics on the performance of your online advertising efforts and is a much more powerful metric than simple visitor counts.